Drive customer experience with visual merchandising.
Industry studies continue to illustrate the importance of improving customer experience (CX) at the dealership and, as of recent, even the monetary benefits of doing so. (see below).
LotMonkey helps auto dealers improve customer experience with strategic visuals that effectively engage, inform, and influence your customers by providing easily accessible information that helps them make decisions and directs their experience at the dealership.
Our overarching goal is to help dealers drive sales and productivity by creating a more cohesive dealership environment that is easy for customers to navigate and enjoyable to shop.
Effect of Visual Merchandising on Buying Behavior of - IJESIT
DRIVING CX
Merchandise Better. Sell More Cars.™
That is our motto but don't just take our word for it...
The study found that the average car dealership could generate
an additional $106,315 per year in gross profit by making their
customer’s experience a top priority.
Dealers should care about – and invest in – the creation of a better customer experience in their stores.
... nearly 90% rank the dealer visit as the most important source of information during the buying process... Car sellers should certainly be investing more in improving their point-of-sale processes and less in their social media budgets.
Creating a shopping environment where people don’t feel they need to go to great lengths to avoid staff and instead feel comfortable and able to shop and purchase on their own terms will attract more opportunities and ultimately sales.
Properly merchandise your dealership and the cars on your lot... When you can differentiate your inventory, take advantage of the opportunity.
By using strategic visual merchandising, car dealers can turn prospects into buyers. However, the visual merchandising elements must capture the emotion and perception of customers.
... it’s important that the visual elements of the dealership replicate the virtual experience and brand identity that they find online. This means organizing inventory in a manner that will allow customers to easily navigate, search, compare, and
select vehicles.
Your 'retail space' has to be your most productive and most efficient salesperson, and how you go about optimizing your sales space for maximum revenue is to employ the art and science of visual merchandising.
Drive sales by improving customer experience with LotMonkey!
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